And, we know your digital.

Whether it be sales or operations-focused, every dime you spend on e-commerce & digital marketing should bring in dollars in bookings. But managing all digital & e-commerce channels for all properties across brands can be a challenge.

At Friday Digital Group we provide ROI-focused digital & e-commerce solutions specifically for hotel ownership, management & investment groups like yours, including:

 

WHERE ARE YOUR DIGITAL WINS? LET'S FIND OUT:

 
 

It's been our pleasure to work with: 

 

Why did these brands select us?

Ours is a small contingency of consultants with 20 years' agency-side & client-side digital leadership experience. Which means:

  • Less overhead than a big creative shop,
  • Broader expertise than a single-skill vendor,
  • Faster than hiring a full-time digital resource and,
  • Strategic & tactical execution.

FDG will save you money, save you time, & best of all, we know & enjoy your business. 

 

Ratings & reviews drive revenue.

Or, can drive potential guests toward your competition. That's why we offer ratings & review channel management, oversight & coaching. We also ensure that both corporate & property resources learn to respond to reviews in a way that will align to your brand's requirements & appeal to potential guests.

  • Reviews are the #1 FORM OF ONLINE RESEARCH for travelers, followed by brand websites
  • 79% of travelers CHECK TRIPADVISOR reviews before booking
 

No closed doors, magic tricks or fairy dust. 

JUST REVENUE DRIVERS

  • Digital governance alignment across hotel & management, property, F&B & hotel brand teams
  • Knowledge of all of your digital channels: web, mobile, social, OTAs, ratings & reviews, email, search & more
  • An understanding of analytics - we'll measure & explain digital channels & results to the level you desire
  • We educate & enable your teams across the e-commerce & digital marketing space

 

AND COST SAVINGS: No ramp-up

  • We've worked with many proprietary hotel extranets: Hilton Lobby, MGS, MRDW/ECM, Hyatt Connect & Brand Manager, GDS platforms etc. 
  • We already speak your language, in the digital space. SMERFE, FITS, REVPAR, ADR, BAR LOS, HWS, OTA (Merchant & Opaque), & much, much more
  • We work across Urban, Suburban, Destination & Airport properties

 

 

Still need convincing? 

In just one fiscal quarter, we produced the following cross-brand results for a large hotel owner/manager:  

  • A 19% INCREASE in direct online booking revenue - over $63M
  • A 109% INCREASE in total reach across social channels for all brands
  • Longtail SEM efforts quickly resulting in 564% ROI
  • A resurgence in excitement & support for digital efforts across property DOSs, GMs, AGMs & staff
 

Making your job easier.

 

Buy, Sell, Improve and Launch Properties with digital Ease

Our proprietary, repeatable processes help our clients launch new brands & renovated properties in the digital space & easily manage property divestitures across digital channels.

 

One-Off digital COACHING

Need in-house digital help, outside assistance or employee/team/leadership training? Friday Digital Group knows your industry, your teams, & your pain points. Interested?  View our training capabilities.

Where can your properties gain e-commerce revenue? 

Do your ratings & reviews channels need optimizing? Your hotel website(s) need tuning? Possibly your social channels can be more effective, or your OTA & TripAdvisor listings can be improved. How about your Google results? 

We'll Tell You.  

Send us the name of one of your properties & we will email you competitive, revenue-focused feedback, AT NO COST: