And, we know your digital.
Whether it be sales or operations-focused, every dime you spend on e-commerce & digital marketing should bring in dollars in bookings. But managing all digital & e-commerce channels for all properties across brands can be a challenge.
At Friday Digital Group we provide ROI-focused digital & e-commerce solutions specifically for hotel ownership, management & investment groups like yours, including:
- Process governance across digital channels for your hotel & F&B brands
- Digital budget planning per property & audience type
- Expert knowledge of hospitality-specific digital platforms & analytics
- Turn-key digital solutions for property openings, renovations & divestitures
- E-Commerce coaching & training for you & your teams
It's been our pleasure to work with:
Why did these brands select us?
Ours is a small contingency of consultants with 20 years' agency-side & client-side digital leadership experience. Which means:
- Less overhead than a big creative shop,
- Broader expertise than a single-skill vendor,
- Faster than hiring a full-time digital resource and,
- Strategic & tactical execution.
FDG will save you money, save you time, & best of all, we know & enjoy your business.
Ratings & reviews drive revenue.
Or, can drive potential guests toward your competition. That's why we offer ratings & review channel management, oversight & coaching. We also ensure that both corporate & property resources learn to respond to reviews in a way that will align to your brand's requirements & appeal to potential guests.
- Reviews are the #1 FORM OF ONLINE RESEARCH for travelers, followed by brand websites
- 79% of travelers CHECK TRIPADVISOR reviews before booking
No closed doors, magic tricks or fairy dust.
JUST REVENUE DRIVERS
- Digital governance alignment across hotel & management, property, F&B & hotel brand teams
- Knowledge of all of your digital channels: web, mobile, social, OTAs, ratings & reviews, email, search & more
- An understanding of analytics - we'll measure & explain digital channels & results to the level you desire
- We educate & enable your teams across the e-commerce & digital marketing space
AND COST SAVINGS: No ramp-up
- We've worked with many proprietary hotel extranets: Hilton Lobby, MGS, MRDW/ECM, Hyatt Connect & Brand Manager, GDS platforms etc.
- We already speak your language, in the digital space. SMERFE, FITS, REVPAR, ADR, BAR LOS, HWS, OTA (Merchant & Opaque), & much, much more
- We work across Urban, Suburban, Destination & Airport properties
Still need convincing?
In just one fiscal quarter, we produced the following cross-brand results for a large hotel owner/manager:
- A 19% INCREASE in direct online booking revenue - over $63M
- A 109% INCREASE in total reach across social channels for all brands
- Longtail SEM efforts quickly resulting in 564% ROI
- A resurgence in excitement & support for digital efforts across property DOSs, GMs, AGMs & staff
Making your job easier.
Buy, Sell, Improve and Launch Properties with digital Ease
Our proprietary, repeatable processes help our clients launch new brands & renovated properties in the digital space & easily manage property divestitures across digital channels.
One-Off digital COACHING
Need in-house digital help, outside assistance or employee/team/leadership training? Friday Digital Group knows your industry, your teams, & your pain points. Interested? View our training capabilities.
Where can your properties gain e-commerce revenue?
Do your ratings & reviews channels need optimizing? Your hotel website(s) need tuning? Possibly your social channels can be more effective, or your OTA & TripAdvisor listings can be improved. How about your Google results?
We'll Tell You.
Send us the name of one of your properties & we will email you competitive, revenue-focused feedback, AT NO COST: