baseball-brown5.jpg
baseball-brown5.jpg

good content takes grit


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good content takes grit


 

A love of the game comes in handy

growing talent & reading the field

I help large (and small) teams of content design and copy writers improve fundamentals, practice new drills, and build muscle memory into their craft, so they can swing at the curveballs, fastballs, and sinkers that come at them every day.

And, so they know how and where to hit the ball: does this effort require speed, accuracy, an advance, a home run? Who is in the stands watching? All of these things matter with every swing.


rallying the crowd

Not everyone is a fan of content, or understands the game. It’s my job to create fandom and ambassadors who spread the word, support the team, explain the rules and celebrate wins.

who i am:

  • Player coach, manager, team captain

  • Fan creator, team player, scout, signal giver

  • Bunt, single, double, triple, and home run whisperer

what i do:

  • Build teams & teamwork

  • Read the field from different angles

  • Know the talent & special skills of the team

  • Improve fundamentals & set the most effective lineups

  • Play to internal external crowds

  • Celebrate writers, and wins