Reach. Revenue. Retention. Reviews.

These make up today's digital reality for many brands. Friday Digital Group's unique blend of agency and client-side expertise will provide direction, alleviate your digital pain points & extend your team's knowledge of the digital space.

Learn more about our: 





Just for You.

FDG provides the services listed below, customized for nuanced Retail, Hospitality and Sports & Entertainment needs. Both client-&-agency-side experience in these industries informs every approach. 

Wherever you are in your digital path, we are able to:  

2 | Provide a Digital Roadmap

Following a baseline analysis, a strategic digital growth path will be prepared, taking all of your business, technology & marketing goals into account.

1 | Capture Your Baseline

  1. Analysis & re-tooling of your digital budget  
  2. Pulling, reviewing & sharing critical analytics
  3. Creation of a digital governance plan for internal & external teams

4 | Engage Your Digital Audiences

Leveraging search, cross-channel targeting, influencers & activators, Friday will find & engage your audiences where they are, when they are there & most importantly, why they are there. 

3 | Build your Digital Foundation

This proprietary methodology optimizes & aligns all of your digital channel at one time, poising them for parallel, measurable, revenue-driving growth.


6 | Empower Leadership, Sales & Marketing

 Proprietary, customized digital toolkits & training will get you and your team up and running on specific digital channels &/or platforms in no time.  

5 | Manage Your Digital Channels & Platforms

Friday Digital provides ongoing content development & management across relevant digital commerce & marketing channels. See specific platform expertise below


Our proprietary, repeatable digital channel management processes help clients launch new hotel brands as well as new & renovated properties in the digital space & easily manage property divestitures across digital channels. We also offer clients a proprietary Response-In-A-Box Toolkit to train staff at all levels to effectively respond to both positive & negative reviews.

One-Off digital COACHING

Need in-house digital help, outside assistance or employee/team/leadership training? Friday Digital Group knows your industry, your teams, & your pain points. Interested?  View our training capabilities.





Features & Functionality. The Future.  

The Retail, Hospitality and Sports & Entertainment industries each have specific digital needs. Friday Digital Group can help with the BUILD, OPTIMIZATION, RESOURCE PLANNING, MANAGEMENT, TRAINING or GOVERNANCE of any of the following:


Digital Analytics:

  • Google (Web, AdWords)
  • Social channels  
  • Email platforms 
  • Sentiment platforms
  • Survey & feedback services


Hospitality & Real Estate-Specific Channels:

  • Leonardo & Ice
  • OTAs (Optimization, Ads)
  • TripAdvisor (Optimization, Ads, 3-packs)
  • Proprietary Hotel Brand extranets & Platforms 
  • Google (3-packs, places listing, Google+, maps)
  • Digital Broker channels
  • Entrata & Yardi


Business & Social Engagement Channels

  • Website & digital brand planning
  • Website structure and content strategy
  • Build, optimization & ongoing management of social channels
  • SEO & SEM planning & growth assurance


Ratings & Reviews Channels

  • Yelp
  • TripAdvisor
  • Google
  • Mobile Apps
  • Facebook
  • YouTube
  • FourSquare
  • Industry-specific (Angie's list, Urban Spoon, etc.) 
  • Brand-specific (e.g., MVRs) 
  • Review management platforms for small businesses


E-Commerce, Content & Campaign Management Platforms

  • Adobe CQ
  • Hubspot
  • Marketo
  • Endeca
  • JIRA
  • SharePoint
  • WordPress
  • Squarespace
  • Email (Constant Contact, ExactTarget, MailChimp, Lyris, more) 

Get in touch if one of your critical needs is missing, chances are that one of our highly-respected partners knows it well. 





Like You, We Don't Go it Alone.  

Collaboration with seasoned digital professionals in the branding, design, animation, development, data, print  & media spaces as needed by the scale of our clients' goals is what makes Friday Digital Group so successful. Ask about these incredible nationwide agencies and individuals

For example, FDG has partnered with the creator of an innovative online Ratings & Reviews platform which provides a unique analytical view into our clients' reviews across all relevant channels. It's ideal for clients who do not have the need for a large, expensive back-end management platform. 

We also offer clients a proprietary Response-In-A-Box Toolkit to train staff at all levels to effectively respond to both positive & negative reviews.

Feedback From Friday's Partners

"I've partnered with Friday Digital on several proposals, together we offer a complimentary set of skill sets and client rosters. I've also known and worked with Jordan Lynne for many years and can personally vouch for her passion for the digital space and exceptional strategy skills she brings to the industries Friday Digital targets. I'll continue to partner with and trade opportunities with Friday Digital as they arise."  - Geoff Sass, Independent Digital & Brand Consultant and former SVP, Digital at Olson