2 | Provide a Digital Roadmap
Following a baseline analysis, a strategic digital growth path will be prepared, taking all of your business, technology & marketing goals into account.
1 | Capture Your Baseline
- Analysis & re-tooling of your digital budget
- Pulling, reviewing & sharing critical analytics
- Creation of a digital governance plan for internal & external teams
4 | Engage Your Digital Audiences
Leveraging search, cross-channel targeting, influencers & activators, Friday will find & engage your audiences where they are, when they are there & most importantly, why they are there.
3 | Build your Digital Foundation
This proprietary methodology optimizes & aligns all of your digital channel at one time, poising them for parallel, measurable, revenue-driving growth.
6 | Empower Leadership, Sales & Marketing
Proprietary, customized digital toolkits & training will get you and your team up and running on specific digital channels &/or platforms in no time.
5 | Manage Your Digital Channels & Platforms
Friday Digital provides ongoing content development & management across relevant digital commerce & marketing channels. See specific platform expertise below.
IN THE HOSPITALITY SPACE?
Our proprietary, repeatable digital channel management processes help clients launch new hotel brands as well as new & renovated properties in the digital space & easily manage property divestitures across digital channels. We also offer clients a proprietary Response-In-A-Box Toolkit to train staff at all levels to effectively respond to both positive & negative reviews.
One-Off digital COACHING
Need in-house digital help, outside assistance or employee/team/leadership training? Friday Digital Group knows your industry, your teams, & your pain points. Interested? View our training capabilities.