And, We Know Your Digital.

Whether it be sales or operations-focused, every extra dime your property spends on e-commerce & digital marketing should bring in dollars in bookings. That is why we focus on ROI-driven digital solutions for hotel leaders, including:




It's been our pleasure to work with: 

Ratings & reviews drive revenue.

Or, can drive potential guests toward your competition. We offer ratings & review channel management & training, to ensure that your team understands response best practices that will align to your brand's requirements AND appeal to potential guests.

  • REVIEWS are the #1 form of online research for travelers, followed by hotel websites
  • 79% of travelers check TRIPADVISOR reviews before booking

Why do properties like yours select us? 

Ours is a small contingency of consultants with 20 years' agency-side & client-side digital leadership experience. Which means:

  • Less overhead than a big creative shop,
  • Broader expertise than a single-skill vendor,
  • Faster than hiring a full-time digital resource and,
  • Strategic & tactical execution.

FDG will save you money, save you time, & best of all, we know & enjoy your business. 



Measured, proven results. 


No closed doors, curtains or fairy dust. 


  • Digital alignment across management, property, F&B & hotel brand teams.
  • Nuanced digital channel expertise: web, mobile, social, OTAs, ratings & reviews, email, search & more.
  • Measurement & explanation of digital analytics & opportunities to the level you desire.
  • Coaching & training for you & your teams across the e-commerce space.



  • We've worked with many proprietary hotel extranets: Hilton Lobby, MGS, MRDW/ECM, Hyatt Connect & Brand Manager, GDS platforms etc. 
  • We already speak your language, in the digital space. SMERFE, FITS, REVPAR, ADR, BAR LOS, HWS, OTA (Merchant & Opaque), & much, much more. 
  • We work across Urban, Suburban, Destination & Airport properties.



Making your job easier.


Buy, Sell, Improve and Launch Properties with digital Ease

Our proprietary, repeatable processes help our clients launch new brands & renovated properties in the digital space & easily manage property divestitures across digital channels.


One-Off digital COACHING

Need in-house digital help, outside assistance or employee/team/leadership training? Friday Digital Group knows your industry, your teams, & your pain points. Interested?  View our training capabilities.


Where Can Your Property Gain Digital Revenue? 

Do your ratings & reviews channels need optimizing? Does your hotel website need tuning? Possibly your social channels can be more effective, or your OTA & TripAdvisor listings can be improved. How about your Google results? 

We'll Tell You.  

Send us the name of your property & we will email you competitive, revenue-focused feedback, AT NO COST: