And, We Know Your Digital.
Whether it be sales or operations-focused, every extra dime your property spends on e-commerce & digital marketing should bring in dollars in bookings. That is why we focus on ROI-driven digital solutions for hotel leaders, including:
- Process governance across digital channels for your property & F&B teams
- Digital budget planning aligned to your property & audience types
- Turn-key digital solutions for property openings, re-brands & renovations
- Expert knowledge of hospitality-specific digital platforms
- E-Commerce coaching & training for you & your teams
WHERE ARE YOUR DIGITAL WINS? LET'S FIND OUT:
It's been our pleasure to work with:
Ratings & reviews drive revenue.
Or, can drive potential guests toward your competition. We offer ratings & review channel management & training, to ensure that your team understands response best practices that will align to your brand's requirements AND appeal to potential guests.
- REVIEWS are the #1 form of online research for travelers, followed by hotel websites
- 79% of travelers check TRIPADVISOR reviews before booking
Why do properties like yours select us?
Ours is a small contingency of consultants with 20 years' agency-side & client-side digital leadership experience. Which means:
- Less overhead than a big creative shop,
- Broader expertise than a single-skill vendor,
- Faster than hiring a full-time digital resource and,
- Strategic & tactical execution.
FDG will save you money, save you time, & best of all, we know & enjoy your business.
Measured, proven results.
- In just four months, our digital governance process increased direct online bookings across 14 hotel brands by $63M, drove 564% increase in search ads ROI, and increased social engagement by 109%
- Repeatable, proactive processes help our clients manage digital considerations for property openings, purchases and divestitures
No closed doors, curtains or fairy dust.
JUST REVENUE DRIVERS
- Digital alignment across management, property, F&B & hotel brand teams.
- Nuanced digital channel expertise: web, mobile, social, OTAs, ratings & reviews, email, search & more.
- Measurement & explanation of digital analytics & opportunities to the level you desire.
- Coaching & training for you & your teams across the e-commerce space.
AND COST SAVINGS: NO RAMP UP
- We've worked with many proprietary hotel extranets: Hilton Lobby, MGS, MRDW/ECM, Hyatt Connect & Brand Manager, GDS platforms etc.
- We already speak your language, in the digital space. SMERFE, FITS, REVPAR, ADR, BAR LOS, HWS, OTA (Merchant & Opaque), & much, much more.
- We work across Urban, Suburban, Destination & Airport properties.
Making your job easier.
Buy, Sell, Improve and Launch Properties with digital Ease
Our proprietary, repeatable processes help our clients launch new brands & renovated properties in the digital space & easily manage property divestitures across digital channels.
One-Off digital COACHING
Need in-house digital help, outside assistance or employee/team/leadership training? Friday Digital Group knows your industry, your teams, & your pain points. Interested? View our training capabilities.
Where Can Your Property Gain Digital Revenue?
Do your ratings & reviews channels need optimizing? Does your hotel website need tuning? Possibly your social channels can be more effective, or your OTA & TripAdvisor listings can be improved. How about your Google results?
We'll Tell You.
Send us the name of your property & we will email you competitive, revenue-focused feedback, AT NO COST: