Great Products for the Great Lakes.
GREEN VEIL OUTDOOR
A singular MADE IN DETROIT, INLAND PADDLEBOARD BRAND looking to find their voice in the digital space.
Compete with known big-box retailers & coastal brands supplying "all purpose" paddleboards.
GO EXTREMELY HARD, & GO "HOME." Friday Digital worked with Green Veil's founders to ensure that their digital channels embody their own personalities: EXTREMELY LOCAL-LOYAL, intelligent, witty, & 150% invested in INLAND-LAKE paddleboarding.
- INDUSTRY ANALYSIS: Competitive & corollary analysis of relevant brands on digital channels
- BRAND STRATEGY: New tagline, color palette & alignment to paddle boarding community
- CONTENT WRITING: Underscoring inherent brand attitudes, locale, expertise, & engineering
- SEO: Optimization of local & broad key phrases to ensure top organic search results
- IA OVERHAUL: Of current website to improve usability
- HOLIDAY 2015 & 2016 SEASON PLANNING: Digital "get aheads," providing a competitive roadmap for this year's holiday season & ramp-up to next year's paddleboard season