Finding Tomorrow's Filmmakers. 

BEST BUY + MOFILM

The Opportunity. 

Help Best Buy drive increased USER-GENERATED FILM CONTENT for their partnership with Spike Lee & his philanthropic non-profit youth filmmaker outreach vehicle, MOFILM. 

The Challenge.

Convert aspiring filmmakers' costly equipment purchases to Best Buy.

The Solution. 

Find this highly nuanced audience where they already were—specific social media channels, at very specific times. Speak to them in THEIR language: present a film competition, not a "contest." 

The Outcome.

  • 400% increase in film submissions for Best Buy overall
  • 160% increase in Best Buy submissions over other participating brands
  • Organically-earned professional film, collegiate & brand community engagement  
  • Repeated submissions from a large, highly engaged & educated group of aspiring filmmakers throughout each iteration of calls-for-films