Finding Tomorrow's Filmmakers.
BEST BUY + MOFILM
Help Best Buy drive increased USER-GENERATED FILM CONTENT for their partnership with Spike Lee & his philanthropic non-profit youth filmmaker outreach vehicle, MOFILM.
Convert aspiring filmmakers' costly equipment purchases to Best Buy.
Find this highly nuanced audience where they already were—specific social media channels, at very specific times. Speak to them in THEIR language: present a film competition, not a "contest."
- 400% increase in film submissions for Best Buy overall
- 160% increase in Best Buy submissions over other participating brands
- Organically-earned professional film, collegiate & brand community engagement
- Repeated submissions from a large, highly engaged & educated group of aspiring filmmakers throughout each iteration of calls-for-films